A place to learn about all things marketing and branding for the construction and B2B industries. Check back often as we continue to share new insights and news!
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THE BRIX BLOG
Browse the latest industry insights
The Construction Company Branding Trends We Love (and the Ones We’re Ready to Leave Behind)
Some construction company branding trends are working brilliantly for construction firms – and some are falling flat. Learn what’s working and what’s not.
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How Customer Relationship Marketing Builds Stronger Customer Loyalty
Brands that prioritize deepening their customer relationships rather than broadening the number of transactions will see better returns over time. In this article we've outlined how you can encourage customers to become lifelong advocates that keep coming back for more.
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No Luck with Your Marketing? ☘️ You Need a Successful Brand Strategy
Construction companies with thriving brand recognition have a thoughtful, consistent brand strategy. A successful brand identity is rooted in a thorough understanding of your audience and retains a clear brand voice across all marketing channels.
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Don't Make These Common Construction Company Website Mistakes!
A well-constructed website showcases your expertise, connects with your audience, and sets you apart from the competition. From content blunders to ignoring SEO, make sure you’re not making the most common website mistakes we see all the time with construction web design.
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Do Your Customers Love You? 5 Keys to Long-Lasting Customer Relationships
Customer satisfaction isn't just a box that you check—it's a commitment to building lasting and strong relationships with your clients. Customer relationship marketing can help you forge a closer connection with your client. These are the go-to strategies that help cement any relationship.
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Making Your Logo Work for You: Logo Design Strategies for Success
Designing your logo is one of the most exciting parts of launching your business. It's the moment you create a symbol that conveys who you are as a brand and makes the whole adventure feel real. Not sure where to start? This guide will walk you through simple strategies to design a custom logo.
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Understanding Branding: Why It's More Than Just Logo and Design
Whether you work in construction, manufacturing, agriculture, or the environmental industry—understanding the full scope of branding is your secret to standing out. From your voice and values to your story and messaging, effective branding shows customers why your business is the best choice.
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Nailing Down Your Dream Clients: A Guide for Construction Pros
In this blog, we’ll walk through why understanding your ideal audience is so crucial and how you can get there. From crafting your buyer personas and refining digital marketing to reaching target audiences online, you’ll have a clearer idea of how to keep your projects and clients perfectly in sync.
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How to Promote Your Sustainable Practices in the AEC Industry
In this guide, you'll learn how to integrate sustainable construction methods into your construction practices, reducing greenhouse gas emissions and enhancing both your environmental and economic impact.
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Decoding Color Psychology in AEC Logo Design
Let this blog be your guide out of the logo color conundrum in the built environment. We’re digging deep into the world of color psychology in logo design and laying out a foolproof plan for picking the perfect color combination.
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Build your Business: Digital marketing can transform lead generation
Discover how a robust digital marketing strategy is the key to generating high-quality leads.
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How to Get More Leads with a Stronger Construction Brand
Let’s take a journey into the world of branding and how marketing connects with your audience to keep your brand top of mind. We’ll uncover how a powerhouse brand can do more than just win jobs – it can win the right jobs.
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6 Key Tactics for Branding a Construction Company
Check out these six core branding strategies that will plant your brand’s boots firmly on the ground and make you the go-to builder in the business.
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10 Common Website Design Mistakes Construction Firms Make
From content blunders to ignoring SEO, make sure you’re not making the most common website mistakes we see all the time with construction web design.
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The Importance of Customer Testimonials in the AEC Industry
In this blog, we'll dive into why these customer reviews are so important in the construction world. You'll learn how to collect more reviews, the best ways to show them off, and how they can really make your business stand out.
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How to Nail Your Construction Logo Design: Part 2
A good construction logo design separates you from the competition & reflects the quality of your work. In part 2 of our construction logo design series we look at color psychology in logo design, popular fonts in construction logo design, & iconography. Essentially, how to build your visual story.
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How to Nail Your Construction Logo Design: Part 1
A good construction logo design can separate you from the competition & reflect the quality of your work. In part one of our construction logo series we look at understanding the role of your logo in construction branding and the do’s & don’ts of construction logo design.
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10 Benefits of a Great Construction Website Design & 10 Signs You Need One
In this blog, you’ll learn why having a good construction website is a game-changer for longevity in the built environment and 10 signs your website is holding your construction company back.
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10 Ways Bad Construction Branding Can Scare Away Your Target Customers
In the nuts-and-bolts world of the built environment, the power of a solid construction brand is often underestimated. While you may think your lack of branding investment isn't doing your construction business much harm, poor branding has a larger impact on your bottom line than you'd think.
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The Power of Construction Branding in Growing Your Business
When it comes to your firm's image and brand identity is your hard work and expertise clear to your potential clients? Or are you getting lost in the dust cloud of construction companies you're competing against?
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