Royal Electric
Royal Electric
When Royal Electric first approached us, they needed updates to their brand visuals, website, and messaging. As the project progressed, their leadership team, through strategic planning, realized that a full brand overhaul was necessary to position the company for future growth. We collaborated closely with them from start to launch, ensuring that the new brand reflected their rich history, strong reputation, and forward-looking vision. By executing cross-platform design and marketing strategies, we helped Royal increase market awareness, showcase their expertise, strengthen credibility, and enhance engagement with both current and prospective customers and employees. Our focus on precision, seamless execution, and the dedication required to create a unique, custom brand resulted in professional, cohesive, and bold visuals and messaging that distinguish Royal Electric from competitors and support their continued growth.
Multiple ads for PR purposes.
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Old Logo
New Logo
The previous logo was an important part of the Royal brand, but ultimately through detailed strategy sessions the leadership team decided that it was time to update the logo and brand to align with the goals they had for future growth. We desigened a custom logo, with a crown and royal blue color to represent their name. The design incorporates two "R"'s laying on the flat side of the letter, coming together to connect in the middle and create an arrow pointing up representing their goals of company growth. The two additional angles on the R's point different directions - one pointing backwards as a tribute to their past, and one pointing forward as they look toward to an exciting future. The 2nd color of orange is representative of their work and comitment to safety in the industry.
Custom website redevelopment (design, development, copywriting, images, videos); Powerpoint presentation.
Banner Stands, EZ ups and table throws for various event uses.
Proposal, brochures of various sizes, company binder, project signage, stationary, holiday card, training and reward stickers.
Social media headers and page enhancements.
Visit our YouTube channel for a more comprehensive list of videos. https://www.youtube.com/@brixbranding7075
We knew a rebrand would be a huge undertaking of time and cost, so we needed a company that could really understand and showcase our story in our new look. Chemene wasn't afraid to push us to think differently, while respecting and incorporating the areas that were important to us in such a big change. BRIX worked diligently and knew what we needed before we did, keeping our project on track and making the design and execution of the rebrand seamless. The new brand and the meticulous way BRIX helped us plan the rollout, created energy and a buzz. The rebrand has opened new doors for us, giving us huge attention from our clients, prospects, and recruits. Chemene and her team are experts in this space, and I will continue to recommend BRIX for branding and marketing projects!!
