Lund Construction Co.
Lund Construction Co.
The BRIX team has worked closely with Lund Construction Co. as their outsourced partner since 2009. We have built a strong relationship with their entire team from the office to the field on every aspect of their branding and marketing. When we started our journey, they had nothing in place except for an outdated logo and business card. They weren’t convinced that branding and marketing was the right solution to help them achieve their goals, but they decided to take the leap. Our team worked diligently to build them a boldly designed cross platform brand supported by strong marketing solutions that has helped raise their awareness with both clients and prospective employees, and grow their company more than double, not exceeding annual projections. Their fun logo gear has become well known and desired all over the Greater Sacramento region, and you often see it wherever you go. Their uniquely designed logo incorporates their entire company story including their name, their history and where they came from, and their vision of always pushing forward towards success in the marketplace for their team and their clients.
Various advertisment designs for PR purposes.
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Old Logo
New Logo
When we came aboard the Lund team was happy with their current logo and felt a website update would suffice. Through detailed strategy meetings we discovered their desire for growth, talent attraction and cohesive branding was something that needed to be considered. Ultimately, the leadership team decided that a new logo and full rebrand was ultimely the best way to go to achieve their future goals. The logo was inspired by a safety sign, something that's critical in their industry. To make up the pieces of the sign we created the blue "L" to represent the Lund name and company professionalism, as well as a point back to the company history as a tribute. This is followed by the sharp orange "C" in the middle representing Construction in their name. On the outside, a diamond like shape represents the excellent service they provide and a point toward their future for the growth the company will achieve. The bold font in the name served to stand out on construction equipment on jobsites, and the complimentary thinner font serves to represent the balance in the company and the name.
The Lund Construction website was redeveloped to tell the company story, differentiate them from competitors in the marketplace, and offer a resource for both customer information and talent recuitment. https://www.lundconst.com
Banner stands, EZup and table throw for events.
Company Folder, trading stickers, notecards, company brochure and inserts, company stationary, jobsite signs and banners, holiday cards and wrapping paper.
Social media headers, and various post examples.
Vehicle, trailer and water tower wraps.
Visit our YouTube channel for a more comprehensive list of videos. https://www.youtube.com/@brixbranding7075
Even though we were a 55-year-old family business with a dedicated workforce and great values, the results didn’t seem to match the input. Chemene helped us understand that our brand means something to people. After our rebrand, we started into an uphill growth pattern in volume and margin. The BRIX team understood our industry, but came to our meetings, got to know our people, and built relationships with our employees to understand our brand. If you’re in construction, Chemene and her team understand what we do. I recommend their services to someone every week.
